Ashiana Housing, a listed real estate developer and one of India’s best-known names in senior living, has signed a new senior living project in Gurugram. The company told the stock exchange on 29 October 2026 that the project has an estimated sales potential of about ₹1,300 crore.
The deal in numbers
- Type: joint development agreement (JDA) with the landowner, for a senior living project.
- Location: Sector 78, Gurugram, Haryana.
- Land: about 4.41 acres.
- Saleable area: about 7.25 lakh sq ft.
- Estimated sales potential: about ₹1,300 crore.
The financial terms of the JDA were not disclosed. The project is at the planning and approvals stage. RERA registration and a construction timeline are still to come.
Ashiana’s senior living business
- Ashiana had nine senior living projects in Bhiwadi, Chennai, Jaipur, Pune and Lavasa as of August 2025. Senior living was over 30% of its housing portfolio.
- In August 2025 it bought 22.71 acres in Mahindra World City, Chennai, for a senior living project with about 15 lakh sq ft of saleable area and an estimated ₹1,200 crore in revenue.
- Its senior living bookings were ₹382 crore in 2024–25. Business news site Whalesbook reported senior living sales of ₹570.2 crore from 569 homes in 2025–26.
- The company had named Mumbai, Bengaluru and Delhi-NCR as new markets. The Gurugram project is a step into NCR.
Why it matters for India’s silver economy
A ₹1,300 crore project in one of India’s costliest housing markets shows that developers now see older buyers as a large, paying market, not a niche. Each senior living community also creates demand for other businesses:
- home care, nursing and physiotherapy
- doctors, diagnostics and emergency response
- food, fitness, travel and hobby programmes
- mobility aids, adaptive clothing and safety products
Brands that build for older adults can look at these communities as partners and as places to reach customers.
For families: questions to ask before you buy
- Is the project registered with RERA? Check the number on the state RERA website.
- Which care services are included, and which cost extra?
- What are the monthly maintenance and service charges, and how often do they rise?
- Is there a tie-up with a nearby hospital, and an ambulance on call?
- Can the home be resold, rented out or passed on to children? On what terms?
Have a story to share? Tell us about an older Indian, a family or an organisation making ageing better: share your story or email info@healthyageing.world. Organisations working with older adults can partner with us.
Sources: Arthneeti: Ashiana Housing BSE filing, 29 Oct 2026; Whalesbook: JDA for ₹1,300 crore project; Storyboard18; Whalesbook: senior living sales. Image: representative image, Unsplash.